On the event of MakeUp in Paris 2023 Chromavis presents Candy Paradox, a quest to enterprise past the anticipated definition of efficiency and color of a make-up product.

This new proposal focuses on multiplied product identities, unimaginable color outcomes and indefinable sensorialities that problem the senses in probably the most various methods.

The Candy Paradox idea is explored by way of three collections which focus respectively on the three primary options of a make-up product: sensoriality, color, and efficiency.

“Untold Senses” assortment represents a hymn to investigating new types of expression by way of unbiased creativity. Going past present definitions, the gathering encapsulates ultra-concentrated fluids with an ethereal lightness, powders with transformative and indefinably touches, flares of colour that soften into misty blur tones, textures of surprising plasticity and pure-light payoffs that are available in breath-taking visuals with spectacular reliefs.

“Spare Spectra” assortment ventures into unknown kaleidoscopes. The paradoxical nature of the notion of color itself is right here explored in new kinds, going so far as creativeness can prolong. Merchandise showcase new prospects of color artistry, boldly pairing heat and funky shades, strolling the superb line between blur and shine, taking part in with daring visuals and shifting tones, revealing the softest creamy core of glassy crystals.

“Altered Ego” assortment acts as a reminder of the illusory nature of bodily perceptions: nothing ever is because it appears. Leading to renewed trompe l’oeil illusions, the textures look an identical but boast utterly reverse performances. Visuals have contrasting showing consistencies whereas being manufactured from the identical make-up components. Packaging options act as doubles, containing a number of variations of the identical product, or permitting for varied potential purposes and outcomes.

For the primary time, Chromavis may even current a particular assortment to introduce its ‘Atelier Service’. A enterprise mannequin that gives influencers, creators and types with sensible beauty creations, providing full advertising and marketing providers, operational help, and a never-before-seen time to market. That includes the “Wild Concord” assortment that recollects the long-lasting effortless-chic Parisian perspective, formulated with Atelier best-selling clear, extremely pure, and talc-free formulation, introduced in sustainable packaging options.