THE WHAT? Charlotte Tilbury has launched an app designed to make use of the ability of expertise to convey merchandise from her eponymous magnificence model to a wider viewers on the click on of a button.

THE DETAILS The app is described as ‘a residing manifestation of Charlotte’s mission to democratize and simplify magnificence for all’. The interactive platform combines AI with Charlotte’s experience to teach, reward and encourage customers and encompasses a magnificence video library with fast software tips, app-only exclusives, crimson carpet content material and confidence constructing affirmations, in addition to the power to buy on the go.

THE WHY? Tilbury, Founder, President, Chairman and Chief Artistic Officer, Charlotte Tilbury Beuaty, stated, “It’s at all times been my mission to democratize and decode magnificence and skincare, and this unimaginable app achieves this – it’s professional artistry at your fingertips. This has been years within the making – the tech has lastly caught up with my imaginative and prescient to make straightforward magnificence for you. It’s powered by my years of experience and my distinctive artistry algorithm, backed by information science and buyer perception. It takes all my information, secrets and techniques, ideas and tips from my 30-year profession with how-to tutorials delivering straightforward magnificence for everybody – unlocking all my backstage secrets and techniques, unique behind-the-scenes content material, and app-only product drops.

“It’s a really immersive and empowering magnificence expertise, residence to my pro-beauty and pro-skin evaluation tech instruments, serving to you construct your customized magnificence wardrobe and routine – all powered by AI + deep studying.”