Home Cosmetics Dove enters the pure deodorant class with VitaminCare+

Dove enters the pure deodorant class with VitaminCare+

Dove enters the pure deodorant class with VitaminCare+


THE WHAT? As pure, clear and sustainable merchandise take the deodorant market by storm, it’s no marvel Dove has unveiled a deodorant line it has branded ‘disruptive’ to faucet into rising demand for aluminium-free, premium merchandise.  

THE DETAILS Certainly, the US aluminium-free deodorant class grew by 25.5 p.c in 2023, Dove studies. The Unilever-owned model’s Dove VitaminCare+ line is described as a ‘next-generation’ line of premium aluminium- and paraben-free stick deodorants which use Vitamin B3 to fortify the pores and skin’s pure odour defences to ship as much as 72 hours of dependable odour safety.

The vary is offered throughout the US in six perfume choices, from Raspberry & Rose to Peaches & Shea Butter.

THE WHY? Model Director Laura Kleffer, reveals, “Till now, there’s been a spot available in the market for an aluminium-free deodorant that offers shoppers extra – with added nutritional vitamins, premium skincare advantages, scrumptious fragrances and lasting odour safety. Dove is the right model to ship on these rising client wants.

“We’re assured we’ve provide you with a superior product too. Our client exams recorded extraordinarily optimistic outcomes in contrast with competitor manufacturers for odour safety, skincare, sensory and premium cues.”



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