“We are actually one of many prime 3 European make-up producers, and we’re posting double-digit development, due to our investments (a brand new laboratory, a brand new R&D sources) and expanded capacities in our three European manufacturing and filling websites,” explains Jean-François Harpes, CEO of IL Cosmetics Group.

Because the mid-2000s, the Luxembourgish group has been capable of diversify its actions to turn out to be a world-class coloration cosmetics producer, with an intensive multi-product portfolio within the nail, eye and lip classes.

“Pushed by reliability and transparency, we assure performances by a deep shopper centricity method,” provides the supervisor.

Heading for North America

At this time, IL Cosmetics Group offers magnificence manufacturers with turnkey merchandise primarily based on the newest applied sciences, the newest developments and prime quality requirements, with robust assist in any respect phases of the mission.

And the corporate can boast of nice successes! “We’re the producer of one of many best-selling mascaras on the earth and one of many largest and best-selling lipgloss ranges in Europe,” highlights Aurélie Ignaccolo, Head of Advertising Director at IL Cosmetics. “These worldwide prime sellers have turn out to be actual benchmarks for a lot of manufacturers, together with in the USA.”

To speed up its globalization technique, the group thus intends to depend on the famend worldwide references which have opted for made-in-Luxembourg make-up. And logically, the USA are the primary cease of the journey. IL Cosmetics Group will first open a gross sales workplace within the nation and, within the medium to long run, the acknowledged goal is to have a manufacturing website in North America.

All-round improvements

Within the lips class, IL Cosmetics Group seeks to satisfy the demand for prompt plumping merchandise, which is rising strongly. The group efficiently transposed prompt plumping from typical lip gloss textures to a semi-matte liquid lipstick format. “At MakeUp in Los Angeles, now we have launched Demi Matt Plumper, an prompt lip volumizer liquid lipstick that delivers opaque and intense one-swipe coloration with a non-dry satin end. This product has already caught the curiosity of a number of manufacturers,” says Laura Pereira, Senior Lips Product Supervisor.

Within the eyes class, the buyer demand, pushed by social media, is oriented in direction of mascaras that present make-up ends in only a few strokes. “Merchandise have to ship prompt gratification by seen transformations which might be ‘TikTok worthy’. Therefore the necessity for merchandise with quick quantity like our Quantity Maximizer that made a buzz in LA,” emphasizes Juanita Parra, Advertising Supervisor Make Up. These improvements will after all even be seen on the subsequent Cosmoprof present in Bologna, Italy, alongside a set of mascaras that are available in recycled packaging, have a bio-based brushes and are paired with performing formulation which have a excessive proportion of naturality.

After all, IL Cosmetics stays a key participant within the nail class, a market now pushed by new hybrid applied sciences impressed by semi-permanent gels and accessible in retail due to new “HEMA-free and DI-HEMA-free” formulations which will likely be previewed on the Cosmoprof occasion (stand G13-F14 Corridor 15).