Home Cosmetics Meiyume, a turnkey resolution orchestrator for the cosmetics business

Meiyume, a turnkey resolution orchestrator for the cosmetics business

Meiyume, a turnkey resolution orchestrator for the cosmetics business


Due to the acquisition, since 2007, of 11 firms with complementary companies, the Hong Kong-based Meiyume firm, the sweetness division of the Fung Group, now affords a wide-ranging enterprise mannequin protecting formulation, packaging – main and secondary – and digital retail options.

Turnkey options

Upstream, the “product options” unit takes care of improvement and manufacturing, in any respect levels of the worth chain. The R&D laboratory defines the formulation and sourcing, primarily for skincare and make-up, in addition to the bundle design, in a pack developed in-house or prompt by the shopper.

We’re not simply contract packagers, we have to add worth to a undertaking”, says François Camilli, Senior Vice President of Meiyume France.

The corporate has 5 factories all over the world, in america, the UK, Thailand, Indonesia, and China. They’re centered on the skincare, make-up, and perfume formulation enterprise: the services meet mixing, filling and provide necessities for all formulation, whether or not they’re powders, water-based, or alcohol-based.

This fashion, we will formulate and fill in a number of places all over the world. It makes it doable to construct provide chains in line with the manufacturers’ wants and the markets they want to goal. We are able to additionally work with companions on a ’make or purchase’ foundation, so we will have the specified ’Made In’ label on the merchandise, relying on the manufacturers’ requests”, provides François Camilli.

Meiyume’s experience additionally consists of the design and improvement of main packaging, in addition to the design of promotional merchandise. Manufacturing is outsourced to a community of ten unique companions primarily based mostly in China.

We’re identified for our capability to rearrange the provision chain for complicated multi-material packaging. Certainly one of our greatest examples is the orchestration of 11 factories producing 17 elements to ship a completed product to our prospects. The notion of added worth is at all times paramount”, emphasizes the supervisor.

Digitalization and in-store buyer expertise

Lastly, to assist manufacturers from A to Z, the corporate affords the technological implementation of retail options. To assist arrange conventional POS promoting, Meiyume is now capable of accumulate the sentiments and behavior of shoppers on the level of sale through digital expertise.

Via knowledge and evaluation, we now have the technical means to tell our shoppers of shoppers’ reactions to the merchandise after they see them on show, all around the world”, says François Camilli. “This info helps them outline their goal or product extra exactly, if vital”, he continues.

Via its OneHome platform, a set of functions built-in to POS adverts, manufacturers can handle the putting in, updating and upkeep course of for in-store shows.

As well as, linked shows can adapt the interactive expertise to the viewers. For instance, a display screen fitted with a facial evaluation digital camera adjusts the video content material proven in line with the gender of the particular person going through it.

Already widespread in Asia, these digital experiences on the level of sale ought to quickly develop in Europe, in line with François Camilli.



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