Home Cosmetics Mintel survey reveals practically half of US teenagers 12-17 uncover new BPC merchandise through social media

Mintel survey reveals practically half of US teenagers 12-17 uncover new BPC merchandise through social media

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Mintel survey reveals practically half of US teenagers 12-17 uncover new BPC merchandise through social media

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In line with probably the most present accessible information from market analysis agency Statista, in 2022, there have been about 25.8 million youngsters between the ages of 12 and 17 residing in the USA. This “digitally native” cohort of Gen Z shoppers is understood for being tech-savvy, having been the primary technology to develop up with smartphones and social media. 

The impression of being so fluent in digital expertise on Gen Z’s info consumption habits and decision-making processes can’t be overstated, and its affect might be seen throughout a number of industries, together with cosmetics and private care. As reported in a current Mintel shopper information survey, practically half (49%) of teenagers aged 12-17 find out about new BPC merchandise by means of social media, and the US teen shopper is actively engaged with the sweetness and private care product business by means of social media content material. 

To study extra concerning the relationship between US teen shoppers and wonder and private care product manufacturers and social media’s affect on this intimate relationship, we spoke to Joan Li, Senior Analyst, Magnificence and Private Care at Mintel, for her insights and key takeaways into Mintel’s current report. 

The panorama of magnificence on social media 

In understanding teenagers’ consumption habits and most well-liked magnificence merchandise, it’s first obligatory to notice that “magnificence is an particularly social class with this group–our information signifies that two-thirds of teenagers and tweens take pleasure in speaking about magnificence manufacturers and traits with their mates,” mentioned Li. Naturally, she added, social media performs an integral position in facilitating this significant communication because it “performs a big half in how teenagers and tweens discuss and advocate merchandise to one another: platforms like Instagram, TikTok, and YouTube are digital showcases the place new merchandise are found, mentioned, and dissected.” 

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