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Procter & Gamble declares advertising and marketing plans for Paris 2024

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Procter & Gamble declares advertising and marketing plans for Paris 2024

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THE WHAT? Procter & Gamble has introduced its plans to prominently function its prime manufacturers in the course of the Olympic and Paralympic Video games Paris 2024. As a Worldwide Olympic and Paralympic Accomplice, the US FMCG big will make use of an array of Olympic-inspired model advertising and marketing, in-store campaigns, brand-sponsored athlete partnerships and supply complimentary services and products within the Athletes’ Village.

THE DETAILS Shave care model, Venus, for instance, is launching its Energy of Clean marketing campaign, highlighting athletes’ pre-competition routine, whereas Gillette is unveiling a gold razor and Head & Shoulders’ I Don’t marketing campaign is designed to show how the model prevents dandruff with an Olympic Video games-themed twist.

THE WHY? P&G Chief Model Officer Marc Pritchard, reveals, “On daily basis, P&G manufacturers present customers with excessive efficiency merchandise that they belief to satisfy their every day family and private care wants for themselves and their households. That impressed us to prominently function how these superior performing merchandise serve athletes, households and followers to allow them to concentrate on attaining their private finest whether or not on the Olympic or Paralympic stage or in these on a regular basis moments in life that matter.”

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