THE WHAT? Weleda is spearheading an open letter to the European Fee urging them to ban microplastics in magnificence merchandise.

THE DETAILS The German naturals model stated that it doesn’t consider that the present laws goes far sufficient and is unnecessarily lenient on manufacturers that proceed to make use of microplastics in manufacturing.

“All of us need to stay in an setting freed from microplastics, whether or not on our seashores, within the air we breathe or in our merchandise – particularly when microplastics aren’t mandatory,” Madhuri Prabhakar, Microplastics Campaigner at Plastic Soup Basis. “Manufacturers like Naïf, Weleda, Neals Yard, Laboratoire Léa Nature and Magnificence Kitchen, who’ve signed this letter, are sending a transparent message to EU Member States: alternate options to microplastics exist already. It’s excessive time the remainder of the cosmetics trade embrace these alternate options. There isn’t any motive to delay the EU restriction any additional or permit for excessively lengthy transition intervals.”

THE WHY? Nataliya Yarmolenko, Chief Business Officer at Weleda says: “Along with fellow microplastics-free manufacturers we urge the European Fee to implement decisive, constant, and speedy introduction of microplastic-free laws as a matter of urgency. We really feel there isn’t any justification for the exceptionally lengthy 12-year transition interval when licensed pure cosmetics manufacturers reminiscent of Weleda present that working with out utilizing microplastics in any respect has all the time been attainable. We all know that customers share our ardour for real sustainability, with 90 % of consumers believing ethics-related issues are essential when shopping for magnificence merchandise. The wonder trade and others must prioritize alternate options to microplastics, in order that we are able to transfer ahead as an modern, collective, planet pleasant magnificence trade.”